Our website uses Google Analytics, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google uses cookies stored on your device that enable your use of the website to be analysed. The information generated by the cookie regarding your use of this website – e.g. browser type, operating system used, referrer URL (the site from which you accessed our website), IP address, time of server access – is transmitted to and stored on a Google server in the USA. The IP address transmitted by your browser in this context is not merged with any other Google data. We have also added the «anonymizeIP» code to Google Analytics on this website. This ensures that all data are collected anonymously. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and then truncated there. Google may forward this information to third parties if this is required by law or to the extent that third parties process these data on behalf of Google.
In the case of Google Analytics, Google will use the data on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services related to the use of the website and the Internet. We use Google Analytics on the legal basis of our legitimate interest in analysing our website.
You can prevent cookies being stored by changing the appropriate settings in your browser. However, please note that doing so may mean you will not be able to enjoy the full functionality of this website. You can also opt out of Google Analytics by downloading and installing the browser add-on available here.
Our website uses Google Analytics including the functions of Universal Analytics. This allows us to analyse the activities on our sites across devices (e.g. access via laptop and later via smartphone). The assignment of a user ID to a user as a pseudonym makes this possible. Such an assignment occurs, for example, when you register for a customer account or sign in with your customer account. No personal data will be forwarded to Google. The additional functions of Universal Analytics will not result in a limitation of the aforementioned data protection measures that include IP address anonymization and the Google Analytics opt-out.